MYCEB COO Noor Ahmad Hamid in conversation with Dr. Prepageran Narayanan, incoming president of Asia Pacific Symposium on Cochlear Implants and Related Sciences, regarding Malaysia's winning bid. Photo Credit: MYCEB
The Malaysia business event sector rebound pumps up the volume as the
Malaysian Convention & Exhibition Bureau (MyCEB) revealed that the
country has won the bid to host the Asia Pacific Symposium on Cochlear
Implants and Related Sciences in 2025, together with The Malaysian
Society of Otorhinolaryngologists Head and Neck Surgeons (MSO-HNS).
The symposium is expected to attract 800 delegates from around the
region who will be contributing some RM15 million in economic impact to
the country.
Malaysia's
business events sector, has been focused on ensuring industry-wide
compliance with standards for hygiene and safety in all activities
geared towards the country's successful hosting of in-person events,
MyCEB CEO Dato’ Sri Abdul Khani Daud, said in a statement, adding that
the country expects to host "many future conferences to be held in 2022
onwards."
Malaysia's winning bid comes hot on the heels of the 2022-2030
strategic roadmap recently rolled out by the Malaysian Association of
Convention and Exhibition Organisers (MACEOS) to revitalise the
country's business events industry.
Prior
to the pandemic, Malaysia's business events sector was accountable for
an estimated RM3.9 billion in direct expenditure and RM9.2 billion in
economic impact to the country.