Knowledge is key to Malaysia’s success

The recently held Malaysia Business Events Charter: Our Way Forward gathered insights from stakeholders in the business events industry.

Abdul Khani Daud, CEO of MyCEB advocates the drafting of a business events charter for Malaysia that "provides a clear path to move forward".
Abdul Khani Daud, CEO of MyCEB advocates the drafting of a business events charter for Malaysia that "provides a clear path to move forward". Photo Credit: MyCEB

The Malaysia Business Events Charter: Our Way Forward session organised by Malaysia Convention & Exhibition Bureau (MyCEB) gathered intelligence and insights from stakeholders in the business events industry with the aim to create impactful content curation.

Held at World Trade Centre (WTC), Kuala Lumpur on 26 April, the charter was facilitated by Jane Vong Holmes, Senior Manager of GainingEdge and DeeDee Quah, Founder and Director of Medical Conference Partners.

“The purpose of our gathering today, is for us to share ideas and determine what can be done for the industry to grow after the two years’ loss due to the pandemic. Therefore, the Malaysia Business Events Charter was incubated and is coined as a dynamic platform for the industry stakeholders to converge and deliberate the future growth and sustainability of the business events industry,” says Abdul Khani Daud, CEO of MyCEB.

Four industry experts gave presentations on the potential of the MICE industry and the roadmap to future achievements. They were: Noor Ahmad bin Hamid, CCO of MyCEB; Francis Teo, President of Malaysian Association of Convention & Exhibition Organisers & Suppliers; Dr Hj Irmohizam Ibrahim, Protemp Chairman of Business Events Council Malaysia; and Sunny Chee, President of Malaysian Society of Association Executives.

“Knowledge exchange is a crucial factor, and the business events industry has always showed strength coming together and working towards solutions for the whole,” says Nancy Shukri, Minister of Tourism, Arts and Culture who delivered the closing remarks.

MyCEB CEO Abdul Khani emphasised the need for “an open discussion to chart the recovery plan and strategy for Malaysia; to discover challenges and opportunities within the industry; and to draft a business events charter for Malaysia that provides a clear path to move forward”.



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