Abdul Khani Daud, CEO of MyCEB advocates the drafting of a business events charter for Malaysia that "provides a clear path to move forward". Photo Credit: MyCEB
The Malaysia Business Events Charter: Our Way Forward session
organised by Malaysia Convention & Exhibition Bureau (MyCEB)
gathered intelligence and insights from stakeholders in the business
events industry with the aim to create impactful content curation.
Held at World Trade Centre (WTC), Kuala Lumpur on 26 April, the
charter was facilitated by Jane Vong Holmes, Senior Manager of
GainingEdge and DeeDee Quah, Founder and Director of Medical Conference
Partners.
“The purpose of our gathering today, is for us to share ideas and
determine what can be done for the industry to grow after the two years’
loss due to the pandemic. Therefore, the Malaysia Business Events
Charter was incubated and is coined as a dynamic platform for the
industry stakeholders to converge and deliberate the future growth and
sustainability of the business events industry,” says Abdul Khani Daud,
CEO of MyCEB.
Four industry experts gave presentations on the potential of the MICE
industry and the roadmap to future achievements. They were: Noor Ahmad
bin Hamid, CCO of MyCEB; Francis Teo, President of Malaysian Association
of Convention & Exhibition Organisers & Suppliers; Dr Hj
Irmohizam Ibrahim, Protemp Chairman of Business Events Council Malaysia;
and Sunny Chee, President of Malaysian Society of Association
Executives.
“Knowledge exchange is a crucial factor, and the business events
industry has always showed strength coming together and working towards
solutions for the whole,” says Nancy Shukri, Minister of Tourism, Arts
and Culture who delivered the closing remarks.
MyCEB CEO Abdul Khani emphasised the need for “an open discussion to
chart the recovery plan and strategy for Malaysia; to discover
challenges and opportunities within the industry; and to draft a
business events charter for Malaysia that provides a clear path to move
forward”.