Northstar/Cvent Meetings Industry PULSE Survey (APAC) March 2026

Latest findings show that geopolitical and economic risks rise to the top of planners’ concerns.

Geopolitical tensions are reshaping planner sentiments across Asia Pacific, even as day-to-day operational pressures begin to ease.

The latest Northstar Meetings Group/Cvent PULSE Survey (APAC) reveals a more cautious outlook among planners, driven by global unrest and economic uncertainty. Yet, demand remains resilient: planners continue to actively source and book events, while organisations are doubling down on face-to-face engagement as a critical driver of growth.

What’s inside this report:

  • Sentiment softens as geopolitical and economic risks move to the forefront
  • Sourcing activity holds steady, with planning horizons normalising
  • Budgets remain stable, but cost discipline tightens
  • Face-to-face engagement grows in importance
  • Venue challenges ease, though pricing pressure persists

    • Download the full report to understand how shifting sentiment, evolving priorities and global uncertainty are shaping the meetings and events landscape across APAC.

    For a broader view, check out the global editions of the latest PULSE Survey. Download the EMEA findings here and the North America findings here.