Strategic opportunity for MyCEB to engage key decision-makers while showcasing its exhibition infrastructure, destination offerings, and industry capabilities. Photo Credit: AdobeStock/Kencana Studio
The Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), is strengthening its international push at The Meetings Show Asia Pacific 2026, positioning the country as a leading business events destination in Asia Pacific.
Trove of opportunities
Co-located with the Business Travel Show and inaugural GTM Luxury Asia Pacific, TMS APAC 2026 attracts over 300 global exhibitors and more than 600 qualified buyers to Singapore’s Marina Bay Sands on 14-15 April 2026.
With representation from more than 80 countries worldwide, the platform brings together international meeting planners, association representatives, corporate buyers, and exhibition organisers, providing a strategic marketplace for business networking and collaboration.
For Malaysia, the show offers a strategic opportunity to engage key decision-makers while showcasing its exhibition infrastructure, destination offerings, and industry capabilities.
Ready for the world
Through its presence at TMS APAC 2026, MyCEB aims to reinforce Malaysia’s standing within the global business events ecosystem, highlighting its world-class infrastructure, strategic geographic location, and comprehensive value proposition as a gateway to Southeast Asia.
“Our participation at The Meetings Show Asia Pacific 2026 reflects Malaysia’s unwavering commitment to strengthening its global footprint in the business events industry. Platforms such as this enable us to engage meaningfully with international buyers, showcase Malaysia’s world-class venues and hospitality, and demonstrate our capability to deliver impactful MICE,” said Tan Mei Phing, CEO of MyCEB.
Opening ceremony of TMS APAC 2026 and the co-located GTM Luxury Asia Pacific and Business Travel Show Asia Pacific
“Through strategic engagements with industry stakeholders, we aim to cultivate new partnerships and generate high-value leads that will contribute to the sustained growth of Malaysia’s business events sector, while reinforcing our position as a preferred destination within the Asia Pacific region,” she added.
As part of its engagement strategy, MyCEB is facilitating targeted business-matching sessions and networking engagements to generate new opportunities and event leads. The platform also enables Malaysian industry partners to connect directly with international corporate planners and associations seeking destinations for business events, thereby supporting long-term industry growth and sustainability.
Who can buyers meet
Among the Malaysian industry partners participating alongside MyCEB are:
• Kuala Lumpur Convention Centre;
• Mandarin Oriental Kuala Lumpur;
• Marriott International Malaysia;
• Penang Convention & Exhibition Bureau; and
• Shangri-La Kuala Lumpur.
Collectively, the delegation showcases Malaysia’s comprehensive ecosystem of venues, accommodation, and professional services, reinforcing its competitiveness as a destination for large-scale international business events. In addition, the Malaysian delegation will feature interactive engagement initiatives designed to attract buyers and foster meaningful connections with global industry stakeholders.
Through its participation in TMS APAC 2026, MyCEB continues to strengthen Malaysia’s international presence while advancing strategic partnerships that support the long-term development and competitiveness of the nation’s business events industry.
Discover how to get your MICE going with MyCEB. Visit booth F10 in the TMS APAC hall.
This article is brought to you by the Malaysia Convention & Exhibition Bureau.