MACEOS rolls out nine-year business events strategic roadmap

As Malaysia reopens for travel, MACEOS launches a nine-year strategic roadmap to beef up its business events industry.

MACEOS launched its nine-year strategic roadmap for business events during its recent annual general meeting at the Malaysia International Trade & Exhibition Centre in Kuala Lumpur.
MACEOS launched its nine-year strategic roadmap for business events during its recent annual general meeting at the Malaysia International Trade & Exhibition Centre in Kuala Lumpur. Photo Credit: MACEOS

The Malaysian Association of Convention and Exhibition Organisers (MACEOS) has launched its 2022-2030 strategic roadmap in a bid to strengthen the country's business events (BE) industry as Malaysia reopens for travel.

Malaysia's BE industry was a key pre-pandemic revenue generator, bringing in 540,000 international business visitors from 1,138 events, and contributing an estimated RM3.9 billion in direct expenditure and RM9.2 billion in economic impact to the country. It was, however, also one of its worst-hit sectors during the pandemic, with restrictions and lockdowns practically paralysing the industry. According to MACEOS, the industry suffered a 90% loss in revenue, affecting 35,000 people in its workforce.

The association's new roadmap outlines the strategies intended to guide the industry's recovery and sustainability over the next nine years, highlighting the importance of data-driven value creation for BE, as well as emphasising innovation, development, education, and advocacy.



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