Seoul steps up as Asia Pacific hub for ICCA Congress

The Korean capital will serve as a regional centre for this year's multi-hub hybrid meeting in Colombia.

The event next month is expected to draw 1,500 participants from convention bureaus and PCOs attending from 90 countries.
The event next month is expected to draw 1,500 participants from convention bureaus and PCOs attending from 90 countries. Photo Credit:Seoul Tourism Organization

The International Congress and Convention Association (ICCA) Congress will happen in Colombia from 24-27 October, once again in a multi-hub hybrid format, where Seoul will serve as Asia Pacific's Regional Hub.

The Congress pivoted to a hybrid model for the first time last year, including a six-week online programme prior to the November event.

This year, hub cities will again be chosen to represent Europe, Africa, the Middle East, and Asia Pacific — where Seoul replaces Sarawak as APAC's Regional Hub. This also marks the second year of a business partnership between ICCA and the Seoul Tourism Organization (STO), following the city's participation as an additional hub location in 2020.

Held in-person at COEX and streamed lived across the region on 26-27 October, the event will be co-managed by STO and ICCA, who will agree on overall event organisation, local programmes, and Covid-safe protocols.

"We have know-how as a member of the Hybrid City Alliance. In addition, we will utilise last year's hosting experience to upgrade Seoul's position as the optimal hosting destination for hybrid MICE events," said a STO official.

STO Acting MICE Support Team Director, Dohwi Kwak, added: "We are aimed at heightening Seoul's position as a MICE destination by hosting high-quality international events in a hybrid format and contributing to the stagnant MICE industry in the Covid-19 era.”

The event is expected to draw 1,500 participants from convention bureaus and PCOs attending from 90 countries.



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