Themed 'Transforming Global Events Together', the 59th ICCA Congress in Kaohsiung will provide a framework for the future of events.
KAOHSIUNG — The year's ICCA Congress, set to take place
from 1-3 November, will be a hybrid event, where attendees can
experience the event live in Kaohsiung, at a regional hub, or virtually.
ICCA worked with Maritz Global Events on the format of
this year's congress, which is themed 'Transforming Global Events
Together'. All participants will be able to partake in a six-week
online, pre-congress 'Road to Kaohsiung' programme to identify trends,
strategies and technologies for the future of events — this will be
known as the 'Kaohsiung Protocol'.
ICCA CEO Senthil Gopinath said: “This is all aimed at
leading the transformation of our industry and unlocking the expertise
of our global community to jointly create the Kaohsiung Protocol, a
framework that will document and highlight best practices to help ensure
global events continue to be vital drivers of social, scientific and
economic development. To achieve this, ICCA has created a truly global
and a unique event model which will ensure engagement of business events
experts from all over the world.”
In response to the uncertain situation and to give
participants full control of how they wish to attend, ICCA is offering a
flexible and adaptable approach to registration and the accompanying
fees. This means delegates can sign up now but change their registration
type later, allowing them to change between virtual attendee, hub
attendee or Kaohsiung in-person attendee.
Gopinath added: “We believe in the power of meeting
face-to-face but know this isn’t always possible. Still, we want to make
sure our global community can take part and make their voice heard from
wherever they are.”