The Seoul Convention Bureau (SCB) has become the first in Asia to join the Hybrid City Alliance — a body which offers international event organisers solutions when organising multiple city hub events.
SCB joins fellow convention bureaus in Hague, Geneva, Prague, Ottawa, and Durban in offering a one-stop-shop contact point when it comes to hybrid meets, as well as the safety measures on-site in a post-Covid era.
“As a convention bureau with a strong local alliance, Seoul understands the value of building connections. Becoming a part of the Hybrid City Alliance is such a wonderful opportunity for the convention bureau to be a trusted gateway for Seoul and other cities. With this new international alliance, Seoul’s MICE industry is even more prepared to advance feasible digital solutions which will be a part of industry even after the pandemic,” said SCB director, Eun-mi Kim.
In more good news for the industry, the Seoul MICE Alliance (SMA) — which promotes the destination's meetings offerings to buyers globally — received a total of 20 applications for its annual membership programme. Eventually, SMA welcomed 18 new members, including the newly opened Fairmont Ambassador Seoul.
The team noted in particular an increase in numbers within the MICE category, and the highest number of applicants in the PCO category, the latter of which makes up about 9% of SMA.