Sarawak has been selected as the Asia Pacific Regional Hub for the
upcoming ICCA Congress 2020 in Kaohsiung, which has embraced a multi-hub
The regional hub is one of seven across the globe that will run
simultaneously with the main event in Kaohsiung from 31 October to 5
The Sarawak Asia Pacific Regional Hub ICCA Congress 2020 will held at
the Borneo Convention Centre Kuching with Business Events Sarawak as
the local host and organiser. The regional hub will focus on the legacy
impacts of MICE and, following from the 2016 ICCA Congress in Sarawak,
will be themed ‘ICCA Tribe Legacy’.
Naturally, educational sessions will focus on legacy planning.
“Having a legacy vision, planning with purpose, an active
implementation process followed by monitoring and measurement will
illustrate the often-unrecognised, intangible benefits of hosting
conventions,' said Amelia Roziman, Acting CEO of Business Events
“We want to amplify awareness and advocate the power of business
events legacies through our educational sessions which will be led by
Malaysian and international presenters.
While the upcoming hybrid congress marks another milestone for
Sarawak, it will also pave the way for more robust regional and national
The Malaysian state is also preparing a new programme, known as
'Tribe Legacy Sarawak', to assess both the economic and longer-term
legacy impacts of business events.
Sarawak's Minister of Tourism, Arts and Culture and Minister of Youth
and Sports, Datuk Haji Abdul Karim Rahman Hamzah, said: "This will
provide a ground-breaking take on evaluating the contributions of
business events from a Malaysian perspective to promote a healthy
balance between social inclusivity, environmental sustainability and
“Legacy building is a 'win-win' for the local host organisations,
professional sectors, government entities and the society at large. In
short, everyone benefits from convention legacies.”
ICCA’s CEO Senthil Gopinath, added: “This year’s Congress is the
first Global hybrid experience that ICCA will host and we’re excited to
be able to offer delegates the opportunity to join from a regional hub.
"BESarawak, a long-standing member of ICCA, was selected as our Asia
Pacific regional hub host because of their commitment and creativity,
clearly evidenced when the destination hosted one of the memorable
congresses of ICCA.”