Wyndham Hotel Group is leading hotel growth in Korea's secondary cities with two new openings.
"We are at the forefront of hotel development in Korea and expanding our presence in line with the country's larger strategy to drive both domestic and international travellers into secondary cities," said David Wray, vice president of acquisitions and development for Wyndham Hotel Group South East Asia and the Pacific Rim.
The two emerging tourism regions have been targeted by Wyndham Hotel Group as tourism continues to grow there. Another factor is the KRW25 trillion the Korean government is planning to invest in tourism and transportation infrastructure, which includes a high-speed rail network that will link the capital Seoul with secondary cities.
"There is an absence of international full-service hotel chains in Gangwon and Gunsan," Wray said. "Our Ramada brand caters to this gap with quality accommodation at an affordable price, appealing to both domestic travellers and the surge in Chinese tourists who prefer to stay in mid-scale properties."
Set in front of Eunpa Lake, Ramada Gunsan features 137 guestrooms with an all-day dining restaurant and a day spa. The hotel also has a grand ballroom, which can accommodate up to 120 delegates, six smaller breakout rooms, and a communal open-plan business centre.
Gunsan is one of Korea's leading high-tech manufacturing industrial cities and the hotel is close to the offices of several large Korean companies including Doosan Infracore, JY Heavy Industries and Daesang Corporation.
The larger Ramada Gangwon Sokcho consists of 556 rooms with hotel facilities that include an all-day dining restaurant, a spa and sauna, a fitness centre, and a banquet hall for conference and events.
The two new properties brings Wyndham's total in Korea to 18. The company is planning to bring that number to 40 by 2018 with hotels in Taebaek and Pyeongtaek in the construction pipeline.