The 15-year anniversary of the The Lord of the Rings: The Fellowship of the Ring has prompted Tourism New Zealand to offer a whimsical way to explore "Middle-earth."
By completing a quiz to discover which Lord of the Rings character they are most like, event organisers and visiting delegates can plan their pre- and post-conference travel or off-site experiences and experience New Zealand through the eyes of their character. Whether it's a wizard, hobbit, elf or dwarf, Tourism New Zealand's Business Events team has devised a range of activities and destinations most suited to visitors based on their character.
René de Monchy, Tourism New Zealand's Director of PR, Trade and Major Events, says: "The country's leveraging of its connection to Middle-earth has changed the face of New Zealand tourism and has paved the way for film tourism being a powerful drawcard for international visitors.
"Tourism New Zealand's work was designed to demonstrate how easy it is for people to come to New Zealand and experience Middle-earth's stunning natural landscapes and amazing experiences. It is a huge achievement to get to the 15-year milestone and see that interest is as strong as ever."
On top of offering a range of experiences for delegates, The Hobbiton Movie Set, located in Matamata, is an increasingly popular destination for business events themselves. Its evening functions for up to 1,000 delegates can include guided tours of the set, themed entertainers, stalls serving 'Hobbit fare' at a marketplace venue, and banquet feasts at The Green Dragon Inn and Party Marquee.
"People seem to love escaping the real world for a while and losing themselves in Middle-earth to enjoy a banquet feast fit for a Hobbit," says Shayne Forrest, Tourism New Zealand Marketing Manager. "I believe New Zealand is Middle-earth and a Lord of the Rings experience is something unique that can only be experienced in New Zealand, the largest and most beautiful movie set in the world."
Take the quiz here to find out which character you are: www.newzealand.com/int/campaign/middle-earth-quiz/