Two is company: MICE associations partner up

Shironosov/istock
Shironosov/istock

ibtm events, part of leading global exhibition organiser Reed Travel Exhibitions, has formed a strategic partnership with the International Live Events Association (ILEA).

Commenting on the partnership, ibtm events' Portfolio Director, Kerry Prince, said, "ILEA shares many similar ambitions and values to our own, including our number one priority of bringing event industry professionals together to learn, inspire and make meaningful connections that really add value to their day-to-day business. With so many synergies between our businesses, we're excited to work together with ILEA on future projects and initiatives..."

Kerry Prince, portfolio director, ibtm events.
Kerry Prince, portfolio director, ibtm events.

The collaboration will give ILEA access to ibtm events' global portfolio, including its flagship annual tradeshow ibtm world in Barcelona, as well as ibtm china, ibtm latin america, ibtm africa, ibtm arabia, ibtm america and AIME in Australia.

In turn, ibtm events will gain access to ILEA's wide network of event professional members via the organisation's programme of live events and communications.

Added Judy Brillhart, CSEP, PBC, international president of ILEA, "In partnering with ILEA, ibtm will expand their visibility to thousands of live event professionals around the world and benefit from a global event spend of almost $22 billion from our members."



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