. Hot idea: Of Thais, MICE and smiles | Meetings & Conventions Asia

Hot idea: Of Thais, MICE and smiles

Leading MICE down the trail of sustainability in the name of corporate social  responsibility (CSR). Thailand Convention and Exhibition Bureau (TCEB) paves the way for corporate groups to fulfil their CSR agenda in the varied landscapes of Thailand.  

Announced at the Asia-Pacific Incentives & Meetings Expo 2016 (AIME) held in Melbourne in February, TCEB's initiatives include a wide range of provinces  such as Chiang Rai to Petchaburi, which is within easy reach of Bangkok.

Beach getaways 
Thailand shines the light on one of its most unique ecological features - the mangrove forests in the central to Southern regions, highlighting grassroots ecotourism and collaboration with the villagers through community-based tourism so that MICE delegates can participate in juvenile fish and turtle release programmes, coral cultivation and mangrove planting.

City explorations
In this initiative focused to non-profits in Bangkok, delegates can engage in activities such as reading for the blind, visiting the city's six key shrines, and supporting the Khonthai Foundation.


 Wild about wildlife
Collaborating with the 'Farm to Function' initiative, MICE groups are directly linked to organic consumption whilst delegates are offered hands-on experiences in the production of organic products, and unique outdoor activities such as helping to build salt licks or perform checks on the water dams.

The royal touch
Delegates can participate in initiatives, founded by His Majesty King Bhumibol Adulyadej of Thailand since 1969, which intend to remedy deforestation, poverty and opium production within the country by promoting alternative crops.


The campaign, titled 'Thailand, Sustainability & Soulful CSR Destination,' is intended to spur Thailand to reach its goal of at least five percent growth in MICE visitor numbers and revenue for this year. Further information on the programmes is available (contact Ms. Arisara Thanuplang at [email protected])