. Thailand raises the bar for MICE | Meetings & Conventions Asia

Thailand raises the bar for MICE

ASEAN officials have agreed to abide by the Thailand MICE Venue Standard (TVMS) as the model for the improvement of MICE venue standard in ASEAN, and to implement the standard into ASEAN's tourism strategic plan for the next 10 years.

The decision, made during the 43rd ASEAN Senior Officials Meeting on Tourism held during the ASEAN Tourism Forum in Manila last month, puts Thailand in charge of the ASEAN MICE standards.

Thailand has recently doubled its TMVS-certified venues, from 42 MICE venues comprising 114 meeting rooms in the fiscal year 2015, to 100 venues comprising 227 rooms in the fiscal year 2016.

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 In 2016, Thailand will drive the "MICE Venue Standard Development Project" in five MICE cities, which include Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen.


The Thailand Convention & Exhibition Bureau (TCEB) developed the TVMS to serve as a role model to create a unified ASEAN MICE Venue Standard for wider regional application.

"The ASEAN MICE Venue Standard will be completed and announced as active approximately within 2017," said Nopparat Maythaveekulchai, president of TCEB.

Thailand has also been appointed as host of a subcommittee to foster the development of the standard together with the other nine ASEAN member countries. As host, Thailand will facilitate MICE venue standard trainings among ASEAN countries.