InGo is a social media event marketing plugin which helps meeting planners grow their events. Allowing delegates to register and co-market an event across their social networks, including Facebook, Twitter and LinkedIn, InGo leverages the power of social networking to help spread word about the event.
Utilising targeted keywords and ranking tools, attendees are able to easily target and invite appropriate contacts from their social networks to events. Attendees can also post the event information to their newsfeeds, helping to further spread the word.
This type of person-to-person marketing cuts through the noise of advertising and creates unparalleled brand affinity by connecting the event brand to personal brands, driving not just growth, but the right kind of growth.
Event organisers that have utilised InGo to its full potential have seen double-digit attendance growth on average. Top organisers like Reed Exhibitions, UBM, Emerald Expositions, Fiera Milano and more have implemented InGo as the definitive growth tool.