. Much ado in the Middle East | Meetings & Conventions Asia

Much ado in the Middle East

Between a constantly evolving infrastructure, value for money, and crucial support for event organisers, Abu Dhabi is enjoying increased popularity in the MICE sector. Showing proof of its growth, IBTM Arabia 2017, the Middle East's leading one-to-one MICE industry event, will take place in Abu Dhabi, the capital of the UAE, early next year.

On top of boasting a strategic location which is well connected globally via Etihad and other premium airlines, the Emirates offer valuable information to planners. The Abu Dhabi Convention Bureau and Abu Dhabi Culture & Tourism Authority provide an excellent support mechanism for event organisers, including IBTM Events, which was one of the first exhibitions to be hosted at the Abu Dhabi National Exhibition Centre back in 2007 (in 2014, 327 events took place in the facility and the number continues to grow each year). 

Shinu Pillai, Exhibition Director IBTM Arabia, commented on the vast array of venues on offer in Abu Dhabi: "For event organisers and meeting planners, there is always a new and exciting venue to consider. The world is intrigued to see the Middle East with their own eyes as no other destination on earth has been built from scratch in 50 years. Also, 80 percent of the region's infrastructure is less than two decades old."

IBTM Arabia 2017 will be held from February 7th to 9th, 2017.