To help corporate meeting planners deliver fresh experiences in spite of shrinking budgets, the IMEX Group has reimagined and redesigned its "Exclusively Corporate at IMEX" education event at IMEX in Frankfurt, taking place May 16-18 in Frankfurt, Germany, it announced yesterday.
The new one-day program will be offered free of charge on Monday, May 15, immediately prior to IMEX in Frankfurt. It will commence Sunday evening, May 14, with a networking dinner hosted by Hilton. It will then continue Monday morning with a breakfast hosted by Dubai, followed by a day of free education on topics such as delivering ROI, creative event formats, new technologies, security risk, and emerging destinations and trends.
The education program will start with a series of group sessions, then split into two education tracks -- one on strategic global program management for senior event professionals and one on operational issues for event managers.
Sessions will last 45 minutes and will feature speakers from companies such as Cisco, GSK, Lego, Dell, AstraZeneca, Bank of America Merrill Lynch, Estée Lauder, EY, BNP Paribas, and Barclays.
"This year's agenda has been researched and developed with much more detail and input from past attendees. We've focused on the biggest challenges that in-house marketing, travel, and event executives are facing in 2017 and developed an extremely current and detailed program for them," said IMEX Group CEO Carina Bauer. "This is a great opportunity for professionals to benefit from a high-quality, free-of-charge education program -- something which is particularly valuable in the face of decreasing training budgets across many organizations."