When they attend a meeting, attendees don't just want to experience the local destination; they also want to taste it.
Although you can -- and should -- tease attendees' taste buds with local morsels during meals and breaks, another interesting way to help them taste the host city is by wetting their whistle with local craft beer. And with the number of craft breweries growing at a rapid clip -- the United States now has nearly 4,200 of them, up from just 800 in 1996 -- there are more opportunities than ever to do so.
In fact, many hotels are now offering beer-themed activities and breaks for meeting groups, according to Successful Meetings. "A number of hotels offer beer-themed amenities or specials that can enhance a meeting or event, leveraging Americans' thirst to create memorable experiences that drive attendee satisfaction higher than the head on a poorly poured pint," it reports.
One such hotel, for example, is the 211-room Kimpton Hotel Palomar San Diego.
"The hotel offers a 'venture out' add-on to meeting packages that sends meeting attendees on their own private version of San Diego's popular 'Brothels, Bites, and Booze' tour, a 2.5-hour walking tour through San Diego's famous red light district that includes food and beer tastings from some of downtown San Diego's best restaurants and microbreweries," Successful Meetings says.