Social media can be a great way to market your business -- if you have a large enough following, that is. Because if you only have a handful of people reading your posts, you might be wasting your breath.
To turn a small following into a large one, engage influencers in your industry, suggests Vangie Beal of SmallBusinessComputing.com. "In social circles, the big influencers have a vast reach. With large groups of followers, influencers can potentially spread your message to a much larger audience," she says. "The secret is to find the influencers within your industry and give them something to talk about (or to retweet)."
To find influencers who can help you grow your audience, try a tool like Twellow. "Twellow is a handy search engine tool that will help you find people, listed by their area of expertise," Beal continues. "Use this social tool to find the influential Twitter pros most relevant to your business, products, and services."