Instagram can be a great way to market your business -- especially if you're trying to reach young professionals, who use the photo-based social network in vast numbers. There's just one problem: If all you post is still photos, your Instagram feed can start to feel really stale really quickly.
Fortunately, it's easy to keep things fresh on Instagram, according to HubSpot Marketing Blog contributor Lindsay Kolowich. "One particularly great thing about Instagram is that it isn't just for still photography," she says. "There's a lot of directions to go with each post, whether it's posting shots from behind-the-scenes, videos, animated GIFs, holiday-themed content, contests and giveaways, reposts of followers and employees ... the list goes on."
One of Kolowich's favorite ideas is creating a Hyperlapse video. "Want to use video to stand out from the crowd while also solving for your followers' short attention spans? Try creating a Hyperlapse video," she says. "Hyperlapse is a free app by Instagram that condenses videos into brief, moving, hyper-speed videos. The videos end up looking pretty cool thanks to built-in stabilization technology that lets you film these time lapse videos without having to keep your hands still."
Here's a popular Hyperlapse example from Starbucks, and directions from HubSpot on how to create your own Hyperlapse.