How to Engage Attendees During Education Sessions

Thanks to social media and mobile apps, technology has proven itself to be an invaluable tool for engaging attendees prior to meetings. Smart planners, however, also use it to engage attendees during meetings -- including breakouts.

One tool that can help them, for instance, is audience interaction tool, which the IMEX Group will be using during education sessions at this year's IMEX America trade show.

"Participants will be able to post comments and submit questions to panelists and presenters in real time," reports Successful Meetings Managing Editor Alex Palmer, to whom IMEX Group CEO Carina Bauer said, "Based on the likes and frequency of similar topics being posted, the audience becomes part of and extends the content creation and exchange process … This is much more dynamic than a one-to-many format and is a pretty cool way to plug people in to each other, the speaker, and the content more directly."

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