Danang pursues India market

Fourteen participants from India were hosted on the first FAM trip to Danang.
Fourteen participants from India were hosted on the first FAM trip to Danang.

Danang's plans to woo the Indian market are well underway. Danang Center for Tourism Promotion hosted its first familiarisation trip from India from December 4 to 7, which saw 14 participants from leading Indian tour operators, corporate companies and MICE planners in attendance. 

The trip showcased the central coast's natural landscapes and popular tourist destinations including Marble Mountains, Cham Museum, Ba Na Hills, Son Tra Peninsula, Linh Ung pagoda as well as the UNESCO-recognised Hoi An Ancient Town and Thanh Ha Pottery Village.

Participants were also hosted on a visit to Ariyana Convention Centre (ACC), which was most recently the key venue for APEC Summit 2017. The event attracted leaders and some 15,000 delegates from 21 member economies to the luxury Furama Resort Danang, ACC's management company.

Key efforts to promote Danang to the India market have also been focussed on food. 

Nguyen Duc Quynh, deputy general director of Furama Resort Danang, the management company of ACC opined: "We have conducted a culinary exchange to promote traditional Vietnamese cuisine to Indian people at the Cilantron Restaurant in the Trident Hotel Gurgaon, New Delhi from July 2 to 10, 2016.

"Inviting Indian chefs for direct training at Furama Resort Danang and deploying refresher training programs in India for Furama chefs will facilitate tourism development," he added.  

New tourism products are also being developed including the 'Charming Danang' arts programme as well as several new adventure attractions such as the first 300m-long zip line cable.

"We have also secured a three-day SATTE International Travel & Tourism Trade Show - The South Asia's largest travel and tourism exhibition in the capital city of New Delhi, India, starting on January 31, 2018", Nguyen said.

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