The average daily rates (ADR) of hotels in Bali and Phuket - two of southeast Asia’s most popular destinations, have soared, with business well up on pre-pandemic levels. Bali in particular is showing significant growth over 2019 levels. This is according to a market report from Global Asset Solutions, which examined the performance of both destinations pre- and post-COVID and trends leading into 2025. In Phuket, average room rates for the first half of this year hit a record high of US$197, compared to $143 in 2023, while in Bali, ADR for the first half of 2024 was $168 compared to $142 last year. Additionally, the report found that the ADR of luxury hotels in Bali had soared to US $607 in 2023, a 27% increase on 2019 figures. With regards to Bali, the report said that limited supply, the continued attraction of the destination and the relaxation of visa controls was crucial in attracting tourists to the region. Findings also showed that before the pandemic, Australia and Mainland China were the two main source markets for luxury hotels, followed by India and Russia. Although the top source markets have remained unchanged post-pandemic, the uneven recovery across markets has led to changes in market share. Australia maintains its position as the top source market, with a larger market share of 25.1%. India has replaced China as a distant second with 8.4%, followed by China (5.3%) and Russia (4.9%) With regards to Phuket, the report said that the second half of the year is expected to continue the room rate growth seen so far, fueled by favourable exchange rates, the Thailand government’s relaxing of Visa restrictions and recovering air travel. It added however that rising costs may restrict new hotel development. Photo Credit: Adobe Stock/mariusltu
The average daily rates (ADR) of hotels in Bali and Phuket - two of southeast Asia’s most popular destinations, have soared, with business well up on pre-pandemic levels.
Bali in particular is showing significant growth over 2019 levels. This is according to a market report from Global Asset Solutions, which examined the performance of both destinations pre- and post-COVID and trends leading into 2025.
In Phuket, average room rates for the first half of this year hit a record high of US$197, compared to $143 in 2023, while in Bali, ADR for the first half of 2024 was $168 compared to $142 last year. Additionally, the report found that the ADR of luxury hotels in Bali had soared to US $607 in 2023, a 27% increase on 2019 figures.
With regards to Bali, the report said that limited supply, the continued attraction of the destination and the relaxation of visa controls was crucial in attracting tourists to the region. Findings also showed that before the pandemic, Australia and Mainland China were the two main source markets for luxury hotels, followed by India and Russia. Although the top source markets have remained unchanged post-pandemic, the uneven recovery across markets has led to changes in market share. Australia maintains its position as the top source market, with a larger market share of 25.1%. India has replaced China as a distant second with 8.4%, followed by China (5.3%) and Russia (4.9%)
With regards to Phuket, the report said that the second half of the year is expected to continue the room rate growth seen so far, fueled by favourable exchange rates, the Thailand government’s relaxing of Visa restrictions and recovering air travel. It added however that rising costs may restrict new hotel development.