Partnership will deliver enhanced payment experiences to ALL-Accor Live Limitless loyalty members
SAN FRANCISCO, PARIS - Accor and Visa have announced a global partnership to bring new payment experiences to ALL-Accor Live Limitless loyalty members. The partnership will bring together Accor's loyalty programme and Visa's global payment capabilities to create a new ALL Visa card.
Accor will be collaborating with Visa partner financial institutions and banks in key markets across Europe, North and South America, Middle East and Asia Pacific to issue the new ALL Visa card. It will offer members rewards based on customer preferences and the ability to earn more loyalty points when staying at an Accor property or when making purchases.
Through the partnership with Visa, Accor is enhancing the benefits of its recently launched loyalty program, ALL-Accor Live Limitless, to its 64 million loyal member base and more than 250 million customers globally.
Mr Sébastien Bazin, chairman and CEO of Accor, said: "Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card.
"This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily.
"The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition."
Mr Al Kelly, chairman and CEO of Visa, said: "We are delighted to partner with Accor and support the introduction of a new customer loyalty program. Today's digitally-savvy consumers expect rewards that are tailored to their needs and offer new and unique experiences.
"I am extremely excited about the power of Accor's expertise in hospitality coming together with Visa's global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market."
Accor has luxury and lifestyle brands such as Raffles, Fairmont, Sofitel, Banyan Tree, Mondrian and Delano, The Group has 39 hotel brands in more than 5,000 hotels and residences across 110 destinations.