Marriott International launches global neuroinclusive practices for hosted customer events

It partners with Google’s The Neu Project for customer events of 250 pax or more.

The new Courtyard Bangkok Suvarnabhumi Airport has seven meeting rooms and a ballroom seating 660 pax for banquets.
The new Courtyard Bangkok Suvarnabhumi Airport has seven meeting rooms and a ballroom seating 660 pax for banquets. Photo Credit: Marriott International

Marriott International will incorporate neuroinclusive practices at Marriott-hosted customer events of 250 people or more globally. It has partnered with The Neu Project, an initiative from Google’s Experience Institute (Xi) that aims to share resources designed to enhance the inclusive experience during meetings and events for neurodivergent attendees.

Some 15-20% of the world’s population has neuro differences, including ADHD, obsessive-compulsive disorder, autism, dyslexia, epilepsy, and Tourette Syndrome, according to the National Cancer Institute, Division of Cancer Epidemiology & Genetics.

In 2022, the Google Experience Institute launched The Neu Project to demystify and educate event professionals on the design of more neuroinclusive experiences through a helpful guide and checklist.

“Marriott is dedicated to making meetings and events more accessible for everyone. The Neu Project is a driving force in this space, and we look forward to working jointly with them, along with the neurodivergent community, to deepen our understanding of neurodivergent needs in order to truly welcome all,” said Drew Pinto, executive VP and chief revenue & technology officer, Marriott International.

The features of Marriott-hosted customer meetings and events:

· Quiet room: a dedicated room for recovery from “sensory overwhelm”, restoration and regulation. Designed to foster the physical, emotional, and mental well-being of attendees, the room will serve as a calming retreat where guests can break from the event to manage fatigue, overload and/or sensory needs.

· Tools and resources: at registration, event attendees will have the opportunity to request various tools to better accommodate their needs, including sensory and fidget toys, noise cancelling ear plugs, sleep masks, sunglasses, printed agendas, venue maps, and early information about loud music, flashing lights or surprise moments taking place during the event.

· Closed captioning for main stage presentations: real-time subtitles and captions will be available on-screen during main stage event and conference presentations.

Over the past two years, Marriott has collaborated closely with The Neu Project to learn directly from the neurodivergent community. The company has already begun introducing neuroinclusive practices at customer events, including a quiet room and tools and resources at both THE EXCHANGE: Association Masters in the US, and THE EXCHANGE: Europe in Spain. Last month, Marriott and The Neu Project also implemented a quiet room for attendees at IMEX America.

"Marriott understands that creating environments where differing perspectives and experiences can come together boosts creativity, and we have witnessed their passion for increasing inclusivity at meetings and events,” said Megan Henshall, strategic lead, Global Events Solutions, Google.

In 2024, Marriott will enhance its neuroinclusion efforts with active listening sessions in the community through conversations with The Neu Project and people who are neurodivergent.