Beyond their traditional image as accommodation providers, hoteliers are channelling their creativity into unusual collaborations.
In Singapore, One Farrer Hotel & Spa has partnered with the British Theatre Playhouse to stage a theatrical production of "The Definitive Rat Pack" on June 26.
The British Theatre Playhouse and Worldwide Entertainment production from London's West End will see Frank Sinatra, Sammy Davis Jr and Bean Martin, or "Sinatra and Friends" taking to the stage.
The show will feature special guest Nancy Sinatra - played by an acclaimed West End performer - and a swinging nine-piece band.
Tickets are priced at S$98 and S$108 nett for side and centre seating respectively, and include one complimentary drink.