. UFI Asia-Pacific Conference 2021 tackles information overload | Meetings & Conventions Asia

UFI Asia-Pacific Conference 2021 tackles information overload

This month's virtual event will seek to omit noise and deliver 'one-stop shop' for post-pandemic recovery.

More than 300 delegates are expected to gather via an AI-powered platform to discuss latest updates and trends from and for the region. Pictured: UFI Global Congress 2020.
More than 300 delegates are expected to gather via an AI-powered platform to discuss latest updates and trends from and for the region. Pictured: UFI Global Congress 2020.

The global association for the exhibitions industry, UFI, will be taking this year's UFI Asia-Pacific Conference completely online, happening 20 May, with an expected attendance of more than 300 delegates.

Kai Hattendorf, UFI CEO and managing director explained: “The UFI Asia-Pacific Conference is going all digital in 2021 — at a time when the internet is flush with industry content from countless sources it is ever more important to offer quality.

"To deliver relevance, our content-driven line-up here is intentional — this year’s event will be the ‘one-stop shop’ to get all the latest updates and trends from and for the region."

Into its 15th edition, the event is open to all industry professionals, and will see exhibition industry leaders from more than 20 markets gather to discuss life after Covid-19 via an AI-powered platform.

Thought leaders include Margaret Ma Connolly, CEO Informa Markets Asia; Kerry Healy, chief commercial officer South East Asia, Japan and South Korean at Accor; and Yeoh Siew Hoon, founder of Web in Travel. Other brands represented are Koelnmesse, Art Basel, Forrester Research, MCH Group Asia, and Novartis. Mark Cochrane, regional director APAC for UFI will act as moderator.

Meanwhile, Wendy Lai, vice president of Global Sources Exhibitions in Hong Kong will lead a session on building digital communities, and offer tips for exhibition organisers on keeping members engaged year-round.

Keynote speaker Connolly of Informa Markets — who assumed her new role in January this year — will discuss the future of multichannel events, how the brand has evolved and future plans.

All eyes are on China, not just the largest exhibition market in the region (pre-pandemic), but also one of the first to resume in-person events. Jor Zhou, CEO China at GL Events will be expanding on this point with his presentation, Growth Strategies in China in a Post-Pandemic World.

Said Cochrane: "The past year has been challenging for UFI members everywhere, but we are starting to see progress as events have restarted in markets like China, Japan and Australia. We are excited to hold the 15th
UFI Asia-Pacific Conference and give the industry a chance to get together and look ahead to better days."

Hattendorf added: "With over five hours of new content, networking opportunities and fresh perspectives on where we go post-pandemic, this year’s UFI Asia-Pacific Conference is ‘all signal, no noise’".

For more details, click here.




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