The event featuring climate friendly tech will be held in Barcelona. Photo Credit: Adobe stock/Vitalez
A new conference featuring ‘ground-breaking climate-friendly
technologies’ that can make business events more sustainable will be
held in Barcelona, Spain, next year.
The event will be held concurrently with PCMA Convening EMEA 2024,
September 30 – October 2, and aims to create 'new business models' for
conferences.
The meeting is the brainchild of the Strategic Alliance of the
National Convention Bureaux of Europe (SANCBE) who will work with PCMA
in delivering the event.
While the event will be focused on reducing the impact of business
events, other industries and sectors will be invited to share their
expertise, including aviation.
The shape of the event has yet to be decided, but it is unlikely to
feature keynote speakers or traditional formats, focusing instead on
peer-to-peer problem solving and knowledge sharing.
“Business events are an essential setting for solving complex
issues,” said Sherrif Karamat, PCMA president and CEO. “The
sustainability conference will allow people to come together to ensure
knowledge transfer, create networks, and provide platforms on which
answers to the overarching questions of our time are developed.”
SANCBE co-chairs Matthias Schultze, managing director, German
Convention Bureau and Eric Bakermans, director marketing meetings &
conventions, Netherlands Board of Tourism & Conventions said in a
statement: “The challenges of sustainability and the digital
transformation are global in nature and can thus only be addressed
through cooperation, common goals and frameworks, and a shared vision.
In Europe, 29 countries are already working together within SANCBE to
develop solutions for this twin transformation. Together with PCMA our
new conference, initiated and hosted in Europe, will expand this
movement to the global scale.”
Karamat added: “The consistently sustainable organisation of events
can only succeed in conjunction with technological solutions – and both
those topics lie at the heart of PCMA’s work. We are therefore more than
happy to join forces with SANCBE to unleash the full potential of our
communities together and combine our strategic knowledge to co-create a
sustainable future for business events.”
Source: AMI