With a theme of “Business Events Support Community Development”, Eight exhibitors will be championing Sarawak at this year’s IMEX Frankfurt.
Sarawak’s business events industry is preparing to make a strong return to
this year’s IMEX Frankfurt in Germany, with the team bringing
innovative event solutions to position the East Malaysian state as a
top-tier, impact-driven business events destination in Southeast Asia.
This year’s IMEX Frankfurt centres the theme of “Impact”, with a
mission to bring the global events community together to do business and
drive solutions on big issues challenging the people and planet.
In alignment with this, the Sarawak pavilion will be themed “Business
Events Support Community Development”, celebrating the industry’s
priority on leading social and economic change through business events.
The pavilion’s key talking points will be the Post Covid-19
Development Strategy 2030, Legacy Impact of Business Events, and the International Journal on Business Events and Legacies (IJBEL)
– with the latest edition to be unveiled at the trade show, focusing on
sustainability aligned with the global industry’s emphasis on
sustainable meetings.
“IMEX Frankfurt is a prominent trade show to promote Sarawak as a
business events destination and make us recognisable and identifiable to
the world,” said Dato Sri Abdul Karim Rahman Hamzah, Sarawak’s Minister
of Tourism, Creative Industry and Performing Arts.
Amelia Roziman, CEO of BESarawak, added: “The Sarawak pavilion is a
strategic decision to gather valuable market insights and continue
building our status as the legacy capital of business events in Malaysia
and Borneo. Sarawak’s strong presence on the show floor is a powerful
tool to be recognisable and identifiable while reinforcing that business
events hosted in Sarawak can, and will, make a huge impact on the
society and economy.”
Local flavours on full display
Pavilion organiser
BESarawak will partner up with the Culinary Heritage & Arts Society
(CHASS), UNESCO Creative Cities Network (UCCN) Kuching Creative City of
Gastronomy, and food and beverage provider, The Bibber’s Tale, to
illustrate the relationship between business events and the creative
communities.
Visitors to the booth will step into the fascinating world of cuisine
and culture, spotlighting the creativity and novelty of combining
ingredients native to Sarawak to create new flavour profiles.
IMEX Frankfurt visitors will also meet this year’s co-exhibitors at the Sarawak pavilion:
- Business Events Sarawak (Convention Bureau)
- Borneo Adventure (Destination Management Company)
- Borneo Convention Centre Kuching (Venue)
- Cat City Holidays (Destination Management Company)
- Hemisphere Hospitality (Hospitality and Tourism Services Provider)
- Place Borneo (Professional Conference Organiser)
- Pullman Miri Waterfront Hotel (Hotel and Venue)
- Pullman Kuching Hotel (Hotel and Venue)