Datuk Snowdan Lawan (fourth from left), flanked by industry leaders: Sarawak aims to change the business events narrative. Photo Credit: Business Events Sarawak
Sarawak is to become the first legacy capital for business events in
Malaysia and Borneo. This strategic move comes in the wake of
Indonesia’s new capital city development, and business events will be
positioned as a frontline sector to allow Sarawak to seize possible
opportunities in Borneo.
The Legacy MAP is a course of action for the next three years
developed by Business Events Sarawak (BESarawak) alongside the Sarawak
Government and consultancy group, GainingEdge, to define and drive
decisions about hosting business events in Sarawak. It aims to leverage
the relationship between business events and legacy impact and optimise
this to contribute to Sarawak’s Post Covid-19 Development Strategy
(PCDS) 2030 goals.
With the business events industry being one of the six key priority
sectors under tourism in Sarawak’s PCDS 2030, the Legacy MAP is designed
to support the key outcomes sought by the strategy which are economic
prosperity, social inclusion and environmental sustainability and help
business event planners create greater value when designing event
programmes.
Sarawak will pay closer attention to events that are strategically
important to the community. To achieve the greatest impact, Sarawak will
seek events that align with the PCDS 2030 and prioritise those under
the strategy’s six economic sectors (manufacturing, mining, agriculture,
forestry, tourism and services) and seven enabling sectors (digital,
innovation, education, infrastructure, utilities, transport and
renewable energy).