Sarawak takes the lead with business events legacy

Business Events Sarawak launches world’s first journal on business events and legacy topics.

Business Events Sarawak says sustainability and legacy are key to its future events strategy, launching the International Journal of Business Events and Legacies at its 3rd Business Events Tribal Meet.
Business Events Sarawak says sustainability and legacy are key to its future events strategy, launching the International Journal of Business Events and Legacies at its 3rd Business Events Tribal Meet.

Sarawak has broken new ground in placing legacy impact and sustainability at the forefront of its business events sector, having recently launched the International Journal of Business Events and Legacies (IJBEL).

This communication platform is the world’s first to merge business events and legacy topics in one title and the first in Southeast Asia that is specific to business events.

IJBEL will serve as a tool kit for event planners looking to embrace the relatively new mindset of business events legacy, which aims to address impacts beyond the immediate tourism benefits. While corporate social responsibility (CSR) contributes to a local cause during an event in the host destination, legacy has longer-lasting impacts aimed at benefiting the local community or institutions connected to the event’s purpose.

Speaking at the launch of IJBEL at the 3rd Business Events Tribal Meet, known as TriBE Assembly, Sarawak’s Minister of Tourism, Creative Industry and Performing Arts, Dato Sri Abdul Karim Rahman Hamzah said: “Since business events are part of the state government’s post-Covid-19 Development Strategy 2030, sustainable and legacy-driven events will be key to achieve our aspiration of economic prosperity, social inclusion and environmental sustainability.”

IJBEL is a joint effort between Business Events Sarawak (BESarawak) and the International Congress & Convention Association (ICCA) to enhance collaborations within the international industry, with other partners including Curtin University Malaysia, Universiti Teknologi MARA and Sarawak Research Society.

The journal features case studies, research and viewpoints on topics such as event planning and delivery, and strategies adopted by related sectors such as hospitality, tourism and economics. IJBEL is also on track to achieve the UN Sustainable Development Goals of Quality Education and Partnership for the Goals.

“The first issue provides excellent insights and knowledge into how global business event players are evolving and what impacts have been found until now,” said Amelia Roziman, BESarawak’s CEO.

“Eleven papers have been published and half are reporting on the legacies and sustainability efforts that their respective events and destinations have started. Half is already a success for a journal specific to these topics.”

To date, Sarawak has surpassed its target of securing 90 events by hosting 94 events (104% achievement) with an estimated total economic impact of RM303 million (US$69 million); RM165 million from direct delegate expenditure, RM9.9 million tax revenue and 23,755 jobs for Sarawak.

Out of 94 events, 81 business events have been assessed with a total of 570 impacts on the sector, economy, community, environment and political governance.

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