BESarawak hits the books with PCMA to build lasting legacy

Both partners will work together to develop an international journal to unleash business events legacy impact. 

PCMA's Sherrif Karamat and BESarawak's Amelia Roziman, together with Dato Sri Abdul Karim Rahman Hamzah (centre) and members of PCMA and ICCA at the signing ceremony in Ohio, US.
PCMA's Sherrif Karamat and BESarawak's Amelia Roziman, together with Dato Sri Abdul Karim Rahman Hamzah (centre) and members of PCMA and ICCA at the signing ceremony in Ohio, US.

Business Events Sarawak (BESarawak) has teamed up with the Professional Convention Management Association (PCMA) to develop its International Journal of Business Events and Legacies (IJBEL) in North America and worldwide.

The agreement, announced at PCMA Convening Leaders event held in Ohio in the US last week, is aimed at expanding the journal’s reach and making it an efficient tool for academic and practical use.

Launched in November as the world’s first journal on business events and legacy topics, BESarawak's IJBEL feature 11 articles spanning research, reviews and viewpoints offering wide and varied perspectives on business events issues for the events industry. It is aimed at practitioners, researchers, academicians, students and event enthusiasts.

Dato Sri Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Creative Industry and Performing Arts said: “Sarawak is an emerging point for serious thought leadership and innovation. We have spent several years learning and facilitating business event legacies, and are the first to put social and economic progress at the forefront of Malaysian business events. We openly welcome more academicians and convention bureaux to become strategic partners of the journal.”

Sherrif Karamat, PCMA president and CEO added: “The agreement with BESarawak is completely aligned with PCMA’s vision of growth as both organisations share the same goal — to demonstrate how business events transform societies, businesses and communities. We look forward to collaborating with BESarawak to develop the journal as it elevates the influence of business events and advocates legacy and sustainability impact globally.”

Amelia Roziman, BESarawak’s CEO said: “2023 is the year we concentrate further on legacy impact and sustainability as the driving forces behind Sarawak’s business events. BESarawak shall continue collaborating with the public and private sectors to develop our destination’s business event capabilities and ensure that planners have full confidence in us.

"More subsidies for industry training will be made available and our marketing efforts will be ramped up by exhibiting for the first time at IMEX Frankfurt 2023 under our own Sarawak Pavilion - a historical move from Sarawak.”

BESarawak has also revealed that it has secured 100 business events for 2023 and beyond, which are projected to be worth RM359 million (US$83 million) in total economic impact whereby direct delegate expenditure will account for approximately RM195 million and RM21.5 million in tax revenues.

These events are expected to open approximately 28,496 new employment opportunities for the local communities in the destination.

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