The Professional Convention Management Association (PCMA) has
announced a slew of acquisitions and partnerships at the 2023 Convening
Leaders, which is taking place 8-11 January in Columbus, Ohio. An
estimated 3,300 meeting professionals are in attendance.
In an effort to bolster its educational offerings, PCMA has acquired
the Event Leadership Institute (ELI), which provides meetings industry
training, professional development and education. Current PCMA members
will receive immediate access to ELI's existing content library.
"PCMA and the PCMA Foundation will continue to make new investments
in the development of education and learning products as part of its
plan to ensure the industry continues to be innovative today so that all
can thrive tomorrow," said PCMA and president and CEO Sherrif Karamat,
who also holds the same positions with the Corporate Event Marketing
The ELI team, including founder and CEO Howard Givner, will join
PCMA's ranks. Givner's new role will be senior vice president of
knowledge and learning for the organisation. In addition, ELI's 800
existing members, subscribers and business partners will be folded into
the business in the coming weeks.
Givner echoed Karamat's message on the importance of innovation and
education to help future-proof the industry. "We need to be more agile
in developing new skills to adapt to whatever comes next. This is going
to require a big effort and that means we need big partners," he said.
"With PCMA's resources, global reach and industry leadership, we're
going to take meetings learning and innovation to the next level."
PCMA also announced the acquisition of the Event Marketing
Association — UK, a community of more than 800 corporate event marketing
professionals across a variety of industry segments and brands. The
organisation will immediately become part of the PCMA portfolio,
building on the success of CEMA, which was acquired by PCMA in 2020.
"EMA was founded back in 2013 exclusively for the in-house UK
corporate event profs. We've grown our membership from a handful of
like-minded individuals to currently just under 1,000 members across the
UK, achieving a lot along that journey, through knowledge exchange and
collaboration across our membership," said EMA chair Richard Waddington.
"PCMA will bring far greater resources and capabilities, opportunities
for greater growth, and most important, far greater value for our
members and partners."
New partnerships put climate change, DEI at the forefront
Recognising that climate change poses one of the biggest threats to
the global business-events industry, PCMA had developed a strategic
partnership with the American Geophysical Union to drive action on
sustainability. The international scientific association will work with
PCMA on the following five goals:
Designing sustainable events;
Driving discussions on climate change;
Recognising innovation and thought leadership within the industry;
Providing resources and education to help support the business-events community; and
Collecting data and establishing goals for reducing the carbon footprint of meetings.
Karamat noted that the partnership would allow PCMA to collaborate
with climate experts and scientists, leading the charge towards a more
sustainable future. "This is our opportunity to step in front of issues,
instead of being in this constant hamster wheel where we are just
reacting and reacting. We cannot afford to react," he said.
PCMA also plans to strengthen its partnership with the National
Coalition of Black Meeting Professionals, which is a co-locating partner
of Business Events Industry Week, to be held 6-9 March in National
Source: Northstar Meetings Group