It is good news in dark times for the Malaysia Convention and
Exhibition Bureau (MyCEB), which has announced 46 event wins clinched in
the third quarter of 2020.
The breakdown stands at 21 conventions and exhibitions, 19 meetings
and incentives, and six trade exhibitions. For the lattermost category,
this includes the Asian Consumable Appliances and Smart Electronics
Trade Expo (ACASE) 2020, Kuala Lumpur International Logistics and
Transportation Exhibition (KILAT) 2020 and Asia Fence Expo 2020.
The bureau has secured bookings right up until 2022: the 19th Asian
Battery Conference and Exhibition (19ABC), the 16th World Federation of
Chiropractic Biennial Congress and Asian Mayor’s Summit on Active Living
As a further testament to the global event community's confidence in
Malaysia, the country has also won the bid to host the Asia-Oceanian
Society of Physical and Rehabilitation Medicine (AOCRM) 2024. The
conference typically receives an average of 1,000 global participants.
“We would like to thank you and your team for a job well done [in
supporting] us for the successful AOCRM bid,” said Dr. Nazirah Hasnan,
president of Malaysian Association of Rehabilitation Physicians (MARP)
These wins have come on the back of new health and safety SOPs for
events and strategically launched campaigns to support the reopening of
Malaysia's domestic MICE sector.
The ‘Meet in Malaysia' campaign launched in July takes a two-pronged
approach to stimulate both domestic meetings and restore confidence
among the international market to encourage planners to return when
travel restrictions are eased.
In fact, at the recent M&C Asia Stella Awards 2020 held
Tuesday, 20 October, Malaysia was named Best Conference &
Exhibitions Destination (Asia). During the event, MyCeb CEO, Dato’ Sri
Abdul Khani, spoke of the importance of stabilising the entire MICE
“[We are] engaging all industry stakeholders in order to restore
trust among regional and international meetings planners. We believe
business events will be greater together.”
In related news, the country is two days away from the lifting its
Conditional Movement Control Order (CMCO) enforced in Kuala Lumpur,
Selangor and Putrajaya amid a third wave of Covid-19. This includes a
temporary ban on all MICE events and social gatherings.