. MyCeb launches 'Meet in Malaysia' to kickstart local meetings | Meetings & Conventions Asia

MyCeb launches 'Meet in Malaysia' to kickstart local meetings

Competitive deals and subsidies to boost domestic meetings, and a longer-term initiative to support future international events.

YB Dato’ Sri Hajah Nancy Shukri (centre) with MICE industry leaders at the official launch of the Meet in Malaysia campaign, which includes both a domestic and international push.
YB Dato’ Sri Hajah Nancy Shukri (centre) with MICE industry leaders at the official launch of the Meet in Malaysia campaign, which includes both a domestic and international push. Photo Credit:MyCeb

KUALA LUMPUR —  The Malaysia Convention & Exhibition Bureau (MyCEB) has officially launched its ‘Meet in Malaysia' campaign in an effort to support the reopening of business events.

The launch event was held at the Everly Hotel in Putrajaya on 24 July and officiated by YB Dato' Sri Hajah Nancy Shukri, Malaysia's minister of Tourism, Arts and Culture. In accordance with the country's latest safety guidelines, some 250 attendees gathered at the hotel, while proceedings were also streamed online.

The Meet in Malaysia campaign encompasses two simultaneous initiatives: Let’s Meet Locally, which includes competitive packages and government subsidies to stimulate domestic meetings; and Let’s Meet Tomorrow, which looks further down the road to encourage international planners to return to Malaysia once travel restrictions are eased.

"It is our responsibility to make sure the industry will revive as quickly as possible in order to stabilise our economy,” said MyCeb CEO Dato’ Sri Abdul Khani. “We sincerely hope the offer will cushion the impact of the pandemic that spreads out over the whole supply chain, from event venues, hotels, event organisers, restaurants and many more, and that a holistic approach is needed to boost our industry."

Despite the turmoil caused by the pandemic, Dato’ Sri Abdul Khani said the bureau recently secured four international conferences, which will be held between 2022 and 2024 with some 700 – 1,000 delegates.  

The Let’s Meet Locally programme will run until December 2021 and is applicable to events with at least 30 delegates. Support from the bureau and participating industry partners will come in the form of subsidies or services.

Meanwhile, the Let's Meet Tomorrow initiative will assist local industry players to prepare for the future of international events, and will come into effect when the country's international border reopens. On top of this, MyCEB rolled out additional packages: the Tactical Malaysia Twin Deal V, Exhibition Enhancement Package, and Homegrown Event Support.

During the launch, YB Dato’ Sri Hajah Nancy Shukri commended the industry's collaborative efforts in forging a road to recovery. “I have been briefed on initiatives by MyCEB such as Meet in Malaysia campaign which we hope will stimulate the business events segment further and help the industry to kickstart their business again as soon as possible," she said.