Kuching officially joins the Hybrid City Alliance

Membership coincides with expansion of MyCEB's 'Meet in Malaysia' campaign.

Latest announcements by Business Events Sarawak are part of a larger 2030 plan to use business events as an economic and social thrust.
Latest announcements by Business Events Sarawak are part of a larger 2030 plan to use business events as an economic and social thrust.

The way forward is together, as Business Events Sarawak (BESarawak) officially confirmed its membership in the Hybrid City Alliance, and announced the “Meet in Malaysia @ Sarawak” collaboration with the Malaysia Convention & Exhibition Bureau (MyCEB).

Led by MyCEB, Malaysia joined the Hybrid City Alliance in August, in partnership with Penang, Kuching, and Kota Kinabalu, in an effort to position the three cities and the country's capital, Kuala Lumpur, towards regional and international hybrid events.

The 22 October event announcing the alliance membership also unveiled the 'Meet in Malaysia @ Sarawak' campaign — tapping on MyCEB's 2020-launched initiative to uplift the domestic meetings sector.

Both moves are expected to create a new value proposition for business events planners and increase Sarawak’s destination appeal — all towards the state's 10-year Post Covid-19 Development Strategy (PCDS) 2030 plan to use business events as an economic and social thrust.

"The new world today requires us to adopt methods that will increase productivity and efficiency, and create a conducive environment — [and] hybrid events will enhance the event experience and engagement, allowing greater reach to disseminate knowledge and create new regional and cross-continental partnerships while supporting the state government’s efforts under PCDS," said Sarawak’s Chief Minister, Datuk Patinggi (Dr) Abang Haji Abdul Rahman Zohari bin Tun Datuk Abang Haji Openg.

Malaysia’s Minister of Tourism, Arts and Culture, Dato Sri Hajah Nancy Shukri, in particular highlighted the importance of collaboration when it comes to securing international conferences.

She noted that between 2010 and 2020, MyCEB supported 86 events for Sarawak, bringing in more than 40,000 delegates and contributing RM457 million (US$110 million) in estimated economic impact.

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