Malaysia's latest push to get events 'back on track'

MyCeb's new support package complements 'Meet in Malaysia', which has been extended to end 2022, in an effort to boost domestic meetings.

The ‘Let’s Meet Now' support package offers sponsorship for meeting packages, as well as subsidies towards professional/trade associations and institutions.
The ‘Let’s Meet Now' support package offers sponsorship for meeting packages, as well as subsidies towards professional/trade associations and institutions. Photo Credit:Kuala Lumpur Convention Centre

Malaysia Convention & Exhibition Bureau (MyCEB) has added a new initiative under its 'Meet in Malaysia' campaign to further uplift the flagging domestic meetings sector.

The ‘Let’s Meet Now' support package offers 50% sponsorship for one full-day meeting packages, exclusively for Malaysia-based registered corporate companies. Professional/trade associations and institutions can also apply for subsidies to cover meeting costs for their full-day seminars and workshops.

This latest initiative joins the other two parked under 2020's 'Meet in Malaysia' campaign: ‘Let’s Meet Locally', which includes competitive packages and government subsidies to stimulate domestic meetings; and ‘Let’s Meet Tomorrow', which looks further down the road to encourage international planners to return to Malaysia once travel restrictions are eased.

“It is highly crucial to assist the locals to support economic recovery so this is where ‘Let’s Meet Now’ plays a huge role as an additional support package. It is hoped that with appropriate interventions and initiatives, it would be possible to bring the business events economy back on track,” said Dato’ Sri Abdul Khani Daud, CEO of MyCEB.

According to MyCEB, the campaign has since its July 2020 launch drawn more than 90 industry partners as campaign partners, with 44 event support applications received thus far.

This will allow more than 52,595 participants to meet in-person, tap into opportunities for knowledge transfer, and support the destination's 10-year MICE marketing plan. These events are expected to deliver an estimated RM430 million (US$104 million) in economic impact.

As well, the validity of these initiatives have been extended to end December 2022, as "one of the key recovery strategies for the recovery of Malaysia's business events sector, while other strategies will come into place to ensure the meeting industry will recover as soon as the business events are allowed under National Recovery Plan,” said Dato’ Sri Abdul Khani.

For more details on the support packages and participating venue partners, click here.

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