BESarawak and ICCA officiate their global collaboration on the International Journal of Business Events and Legacies. Photo Credit: BESarawak
Business Events Sarawak (BESarawak) and International Congress and
Convention Association (ICCA) have officiated their global collaboration
on the International Journal of Business Events and Legacies (IJBEL) at
IMEX Frankfurt.
The journal is beyond a learning tool, but a platform for every
destination in the world to innovate, improve and inspire the sector,”
said Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Creative
Industries and Performing Arts.
“The Ministry is serious about business events flourishing in
Sarawak, hence the inclusion of this sector in the Post Covid-19
Development Strategy 2030, a 10-year policy by the Sarawak Government.”
“The
world is beginning to embrace the fact that associations and
destinations need each other. The most effective way for these two to
connect is through legacy impact,” added James Rees, President of ICCA.
The IJBEL is the first journal in South East Asia to cover business
events as a whole, and the first in the world to merge business events
and legacy topics under one roof. Its objective is to widen the
knowledge capacity of the global industry, ranging from practitioners
and researchers to consumers and policymakers, by addressing real-world
issues on business meetings, tourism, and legacies.
Currently,
there are 44 global advisors and expert editors from 15 countries in
Europe, Asia, North America, Africa, the Middle East and Oceania. To add
credibility, support is also given by respectable industry players such
as the Professional Convention Management Association, The Iceberg,
GainingEdge, Malaysia Convention and Exhibition Bureau and many more.
BESarawak’s CEO Amelia Roziman is optimistic that the journal will
connect more global partners to unite the industry and advocate for the
highest purpose of business events. “IJBEL will be a journal to most.
But it’s really a grandstand to drive the growth and possibilities of
this sector,” Amelia asserted.
“With enough contributions and collaborations, we’re foreseeing
better professionalism from global industry partners and stronger G2G
and G2B support, resulting in a better experience for planners and
delegates.”