It’s time to “BEimpactful” with events, urges Malaysia

BESarawak’s recent Tribal Gathering welcomed the launch of an incentives scheme for planners and four new bid wins.

MyCEB and BESarawak launch BEimpactful package to incentivise planners.
MyCEB and BESarawak launch BEimpactful package to incentivise planners. Photo Credit: BESarawak

After two years of virtual and hybrid events, planners need ample support to drive the return of in-person events. To boost their planning needs, Business Events Sarawak (BESarawak) and the Malaysia Convention & Exhibition Bureau (MyCEB) have launched the BEimpactful package to provide financial and in-kind incentives.

Launched at BESarawak’s Tribal Gathering in Kuala Lumpur on 30 March, the incentive scheme is applicable for in-person and hybrid events that are home-grown national and international conventions, exhibitions and corporate meetings.

“BESarawak and MyCEB are working closer than ever at higher levels of collaboration to drive Malaysia’s economic transformation and social development through business events,” said Dato Sri Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Creative Industry and Performing Arts and Minister of Youth, Sports and Entrepreneur Development, who announced the launch of BEimpactful.

Also announced during the Tribal Gathering were the bid wins of four major national and international conferences under the Malaysian Institute of Food Technology; the Malaysian Society of Radiographers, IEEE Systems, Man, and Cybernetics (Malaysia) Society; the Malaysian Society of Anaesthesiologists (MSA); and the College of Anaesthesiologists, Academy of Medicine Malaysia.

These conferences are expected to attract an estimated 4,000 delegates to Sarawak. Since the inception of BESarawak in 2006, Sarawak has generated approximately RM3 billion in total economic impact under its secured events.