The Association of Australian Convention Bureaux (AACB) will be holding their annual conference this year on the shores of Sunshine Coast in Queensland in August-a first for one of the fastest growing business event destinations in the country.
The successful bid by Business Events Sunshine Coast (BESC) was announced at the Asia-Pacific Incentives and Meetings Expo (AIME).
"We are excited to be working with Business Events Sunshine Coast and keen to experience their hospitality as they host the 29th AACB Annual Conference", said Andrew Hiebl, CEO of the AACB.
From August 12-14, up to 120 attendees are expected at the conference, including representatives from city and regional business events destinations from around the country. The conference and associated functions will be held in Mooloolaba at host venues including Mantra Mooloolaba Beach.
"With business events estimated to be worth $40.8 million to the Sunshine Coast region, showcasing what our region can offer and collaborating with the best in the business makes good sense," said Visit Sunshine Coast CEO, Simon Latchford.
The conference win follows a string of successful bids by BESC including the Let's Talk about PTSD - A Community Conversation to be held in August 2018, United Nations and Overseas Policing Association of Australia Conference in October 2019 and the Australian Event Awards and Symposium to be held for the third year on the Sunshine Coast in September 2018.
BESC is the convention bureau for the Sunshine Coast, located to the north of the state capital Brisbane in South East Queensland. It sits as a dedicated unit within Visit Sunshine Coast, the regional tourism organisation for the Sunshine Coast. BESC is a not-for-profit, membership based organisation.