Dr Martin Buck, senior vice president of travel & logistics of Messe Berlin, and Ms Leigh Bochicchio, executive director of ACTE, signing the MoU.
SINGAPORE - Travel trade show ITB Asia and global corporate travel firm, the Association of Corporate Travel Executives (ACTE) have signed a Memorandum of Understanding (MoU) for a strategic partnership that will run from 2020 to 2022.
The deal will see both parties work closer on knowledge-sharing activities for the corporate travel community.
WHAT'S THE DEAL
Under the MoU, ACTE, with its wide international representation from over 100 countries, will play a leading role in promoting ITB Asia and its group of events to quality buyers and corporate travel managers.
The MoU will also lay the groundwork for further cooperation between the two institutions to frame new initiatives and activities for the corporate buying segment. These will seek to enhance opportunities for buyers and delegates to learn and network with industry leaders at ITB events as well as create meaningful dialogue through education, advocacy, and research for the global corporate travel community.
The MoU builds on an existing successful partnership between ACTE Global and ITB Asia which saw the global association holding its exclusive Corporate Travel Day for the second year running at the 2019 show. The 2019 show hit record-breaking numbers with 13,000 attendees, including more than 1,250 buyers and over 1,300 exhibitors.
WHAT THEY SAY
"We are excited to work in close partnership with ACTE Global to engage with more corporate buyers and delegates at ITB Asia's group of events," said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.
"In particular, we aim to provide industry delegates with valuable breadth and depth on industry knowledge, stimulating a higher level of discourse on the corporate travel sector."
Leigh Bochicchio, ACTE executive director commented: "The expanded partnership in India and extended cooperation between ITB Asia and ACTE will undoubtedly foster another unprecedented horizon in our vision for global education in the corporate travel and MICE sectors."