MACEOS drives MICE recovery in multi-pronged approach

Travel Safe Alliance Malaysia and Tourism Penang work to promote travel with safety as top focus.

Travel Safe Alliance Malaysia partners Tourism Penang to promote "travel-safe destinations".
Travel Safe Alliance Malaysia partners Tourism Penang to promote "travel-safe destinations".

As travel picks up across Malaysia, Tourism Penang and Travel Safe Alliance Malaysia (TSAM) form a partnership to attract travellers to the state.

The partnership aims to accelerate economic recovery and to boost the rebound of MICE and leisure tourism. With safety and hygiene as top priorities, this initiative will shine the spotlight on businesses that can be relied upon to manage high visitor traffic.

TSAM, launched in October 2021, comprises the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), Malaysian Association of Hotels (MAH), Malaysian Association of Tour and Travel Agents (MATTA) and airlines under the Malaysia Aviation Group (MAG), which include Malaysia Airlines, Firefly and MASwings.

The safety of travellers remains a key priority as the state leads efforts to boost economic recovery and uphold hygiene standards across hotels, food establishments, convention centres, tours, and transportation.

MACEOS's Safe Business Events (SafeBE) Certification Programme is included in TSAM's offerings.

Yeoh Soon Hin, Penang State EXCO for Tourism and Creative Economy says that Penang’s industry-specific safety accreditation programme and TSAM's travel solution certified by Bureau Veritas Certification Malaysia will aid the return of travel and business events.

"This provides solid assurance to travellers that the Penang State Government puts travel safety top-most on its agenda and welcomes travellers to its shores for peace-of-mind holidays," he said.

In addition, the Clean & Safe Malaysia certification, the first-ever industry-wide hygiene and safety label for hotels launched by MAH in July 2020, has become a benchmark of hotel safety standards, and a key component in TSAM, noted Dato' N. Subramaniam, MAH President.

Members of the trade can instil confidence in travellers by subscribing to the TSAM certification programme endorsed by PETACE.

Source: Travel Weekly Asia

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