As travel picks up across Malaysia, Tourism Penang and Travel Safe
Alliance Malaysia (TSAM) form a partnership to attract travellers to the
partnership aims to accelerate economic recovery and to boost the
rebound of MICE and leisure tourism. With safety and hygiene as top
priorities, this initiative will shine the spotlight on businesses that
can be relied upon to manage high visitor traffic.
TSAM, launched in October 2021, comprises the Malaysian Association
of Convention and Exhibition Organisers and Suppliers (MACEOS),
Malaysian Association of Hotels (MAH), Malaysian Association of Tour and
Travel Agents (MATTA) and airlines under the Malaysia Aviation Group
(MAG), which include Malaysia Airlines, Firefly and MASwings.
The safety of travellers remains a key priority as the state leads
efforts to boost economic recovery and uphold hygiene standards across
hotels, food establishments, convention centres, tours, and
MACEOS's Safe Business Events (SafeBE) Certification Programme is included in TSAM's offerings.
Yeoh Soon Hin, Penang State EXCO for Tourism and Creative Economy
says that Penang’s industry-specific safety accreditation programme and
TSAM's travel solution certified by Bureau Veritas Certification
Malaysia will aid the return of travel and business events.
"This provides solid assurance to travellers that the Penang State
Government puts travel safety top-most on its agenda and welcomes
travellers to its shores for peace-of-mind holidays," he said.
In addition, the Clean & Safe Malaysia certification, the
first-ever industry-wide hygiene and safety label for hotels launched by
MAH in July 2020, has become a benchmark of hotel safety standards, and
a key component in TSAM, noted Dato' N. Subramaniam, MAH President.
Members of the trade can instil confidence in travellers by subscribing to the TSAM certification programme endorsed by PETACE.
Source: Travel Weekly Asia