MICE minds gather at ITB Berlin in March

Credit: Rawpixel/gettyimages
Credit: Rawpixel/gettyimages

ITB MICE Forum has partnered The Association of Event Organisers (VDVO) to deliver an interesting line-up of lectures and presentations at this year's ITB Berlin Convention on March 8, 2018.

MICE delegates can look forward to a session by Dr Christina Buttler, director of Business Development Healthcare at MCI Deutschland, who will talk about how to manage conservative audiences who are unwilling to participate in engaging events, as well as a lecture by cultural marketing expert Hans-Conrad Walter and founder of Causales on the importance of having actively contributing event participants.

Presentations will also cover useful topics such as practical ways to measure an event's success.

During the Forum, Messe Berlin and VDVO will also debut MICE Night at the International Club Berlin, where delegates can discuss the day' topics in an informal setting.

For more information on MICE topics at the ITB Berlin Convention visit www.itbconvention.com/ITBBerlinConvention/Segments/MICE/.

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