MCI's solutions will be largely guided by three pillars: Live & virtual events, strategic and digital communications, as well as consulting & community solutions.
Global engagement and marketing agency, MCI has announced a new brand
design to reflect the changing demands of today's digital
age.
Putting forth an ethos to "engage tomorrow’s clients, tomorrow’s
employees and tomorrow’s sponsors," MCI's solutions will be largely
human-centric, bringing people together around three pillars: Live and virtual events; strategic and digital communications; and
consulting and community solutions.
One such design-thinking product in 2020 was D.I.V.E by MCI, aimed at
helping brands 'redefine audience engagement' in the virtual world.
MCI's new logo represents the agency's human-centric focus.The agency looks at 'humanising' engagement, helping more than 1,200
clients the likes of brands, companies, associations and not-for-profits
to reach out to channel partners, sponsors, customers and
employees. MCI's global team in 60 offices across 31 countries has
worked on more than 5,500 campaigns.
According to MCI, the new logo's two infinity loops, which look like
a flower's petals, represent the infinite potential when collaborating
with clients, while the red-hued centre parallels MCI’s passion for delivering innovation and growth for them.
“In a world shaped by the need for human-centric engagement and
people-focused creativity, we help our clients embrace the future. The
future is now," said Sebastien Tondeur, CEO at MCI.