GENEVA — Global agency, MCI, has launched a new design-thinking
product, known as D.I.V.E by MCI, to help brands 'redefine audience
engagement' in the virtual world.
D.I.V.E. (Define. Ideate. Visualise. Engage) is a proprietary
methodology that is said to build an agile, effective and scalable
framework tailored to a brand’s objectives; whether it is to enhance
employee engagement, build brand loyalty or activate new audiences.
Oscar Cerezales, MCI's global EVP corporate division, says: "We
analysed thousands of customers’ goals, resource allocations, plus brand
and engagement strategies. And we realised that customers are
approaching the challenge with 'tech-anchored’ solutions, simply
pivoting pre-existing F2F meetings into digital. In our opinion, it is a
short-term approach. Thus, we created D.I.V.E. — a scalable solution
for digital needs based on engagement tools and fuelled by new business
The methodology features five modules that will allow MCI to
co-create an engagement strategy with clients. Each module accounts for
either analysis (defining business objectives, targeting audience needs,
exploring experience touch-points and innovative approaches) or
implementation (visualising the user experience journey with
personalised experiences, and heightening engagement, connection and
After completing the methodology, clients are said to walk away with
and action plan of management solutions, clear milestones and R.O.I.
that will help navigate change and 'humanise' engagement.
Avinash Chandarana, group learning & development director, MCI,
added: "Working on this product, we were aiming to create those
breakthrough experiences, whether live, hybrid or virtual, that connect
in more meaningful, memorable and shareable ways.
Our goal was to develop collaborative and interconnected hybrid
experiences that are designed to complement client’s strategy, deliver a
return on engagement and ensure the highest value outcomes. D.I.V.E.
observes behavioural changes addressing consumer/user/attendee needs and
is geared to scalability, which is highly important while organising
digital and hybrid events."
For more information, visit: www.divebymci.com.