. MCI launches design-thinking methodology to future-proof digital 'pivots' | Meetings & Conventions Asia

MCI launches design-thinking methodology to future-proof digital 'pivots'

New scalable framework is said to help corporates create user-focused experiences for live, digital and hybrid events.

D.I.V.E. by MCI is a proprietary methodology that is said to help brands build an agile, effective and scalable framework to boost engagement.
D.I.V.E. by MCI is a proprietary methodology that is said to help brands build an agile, effective and scalable framework to boost engagement. Photo Credit:Getty

GENEVA — Global agency, MCI, has launched a new design-thinking product, known as D.I.V.E by MCI, to help brands 'redefine audience engagement' in the virtual world.

D.I.V.E. (Define. Ideate. Visualise. Engage) is a proprietary methodology that is said to build an agile, effective and scalable framework tailored to a brand’s objectives; whether it is to enhance employee engagement, build brand loyalty or activate new audiences.

 

Oscar Cerezales, MCI's global EVP corporate division, says: "We analysed thousands of customers’ goals, resource allocations, plus brand and engagement strategies. And we realised that customers are approaching the challenge with 'tech-anchored’ solutions, simply pivoting pre-existing F2F meetings into digital. In our opinion, it is a short-term approach. Thus, we created D.I.V.E. — a scalable solution for digital needs based on engagement tools and fuelled by new business model frameworks."

 

The methodology features five modules that will allow MCI to co-create an engagement strategy with clients. Each module accounts for either analysis (defining business objectives, targeting audience needs, exploring experience touch-points and innovative approaches) or implementation (visualising the user experience journey with personalised experiences, and heightening engagement, connection and reach).

 

After completing the methodology, clients are said to walk away with and action plan of management solutions, clear milestones and R.O.I. that will help navigate change and 'humanise' engagement.

 

Avinash Chandarana, group learning & development director, MCI, added: "Working on this product, we were aiming to create those breakthrough experiences, whether live, hybrid or virtual, that connect in more meaningful, memorable and shareable ways.

 

Our goal was to develop collaborative and interconnected hybrid experiences that are designed to complement client’s strategy, deliver a return on engagement and ensure the highest value outcomes. D.I.V.E. observes behavioural changes addressing consumer/user/attendee needs and is geared to scalability, which is highly important while organising digital and hybrid events."

 

For more information, visit: www.divebymci.com.