Marina Bay Sands launches Virtual Meeting Place

Planners can build virtual meetings rooms modelled on the venue's physical spaces to boost engagement at hybrid events.

The new Virtual Meeting Place is a digital extension to Marina Bay Sands' physical meeting venues, because "the future of the events industry is not hybrid; it's omni-channel," says Ong Wee Min, VP of Conventions & Exhibitions, MICE, MBS. Photo Credit:Marina Bay Sands

Marina Bay Sands (MBS) has launched a new way to meet: the Virtual Meeting Place, which plants real-life environments into virtual settings for global attendees.

This means planners can build their virtual venue set from scratch, using various spaces of MBS' iconic architecture as the visual interface, then customising the venue spaces further.

"Hybrid events is the mainstay of the industry but the omni-channel meeting experience will be the future," said Ong Wee Min, Vice President of Conventions & Exhibitions, MICE, MBS.

The "singular, integrated customer journey" will allow delegates to transit between physical and virtual activities, while also accessing on-demand content that's similar to today's online streaming entertainment platforms.

Key spaces planners can consider — and may find familiar — include:

  • The Plenary: modelled after the ballroom at Sands Expo and Convention Centre, allows major live events to be simultaneously broadcast to the rest of the world
  • The Library: housed at the current Hybrid Broadcast Studio, attendees can access the events’ sessions at any time on-demand, and build a collection over time
  • Breakout Rooms: attendees can form one-on-one or group meetings against backdrops such as the ArtScience Museum, Sands SkyPark Observation Deck etc.

Breakout Rooms at the Sands SkyPark Observation Deck, using Marina Bay Sands iconic architecture as the visual interface.

MBS will also offer add-on interactive options such as chatbots, quizzes, live polls, as well as data analytics for planners.

This newest MICE offering builds on the existing four Hybrid Broadcast Studios, which accommodates live studio audiences of up to 1,300 pax.

The venue is supported by broadcast-quality, live-streaming capabilities, hologram functionalities, as well as a string of latest digital advancements: Virtual Reality (VR), Augmented Reality (AR), Extended Reality (XR) and Mixed Reality.

Around the world, various venues and technology operators have been tapping on enhanced technologies, including Gold Coast Convention & Exhibition Centre's XR tool which puts planners directly inside the venue, for virtual inspections.

"The future of meetings in an endemic world will focus on delivering a 365-day, 24/7 user journey, and [the Virtual Meeting Place] reinvents the delivery and consumption of information while optimising customer experiences," Ong said.

"In this new future, think eyeballs, not just footfall."

Take a first glimpse of the new facility below:


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