Singapore's Marina Bay Sands (MBS) has added yet another soldier to
its tech toolbox — Mixed Reality (MR). This is on top of the Hybrid
Broadcast Studio's existing capabilities, which include Virtual Reality
(VR), Augmented Reality (AR) and Extended Reality (XR) and holographic
Launched during Singapore's first international hybrid trade show,
TravelRevive, the new MR offer will add to the studio's 3D stage and
immersive backdrop, pulling attendees into a virtual environment
combined with the real world through hyper-realistic visuals.
What's the difference between all these capabilities?
VR is a full immersion in a virtual environment, like VR
rollercoaster rides. AR is when virtual objects are overlaid over
real-world environment to enhance the experience. And MR is a marriage
of both the real world and virtual environment.
“We have accelerated our adoption of technology to adapt to the new
environment. We are providing a comprehensive platform for our clients
to transit into the hybrid sphere successfully [and] by enhancing our
studio with MR technology, event planners will now have an
industry-ready solution to capture the attention and imagination of
their virtual and in-person audiences," said Paul Town, senior vice
president, resort operations, MBS.
Driving deeper delegate engagement, as well as pushing more content
among key communities, Town sees these new technology partnerships as a way to "add value for our clients and their events".
"This is the future of storytelling and we hope to continue inspiring
the industry, driving digital transformation and elevating hybrid event
Since October, the Hybrid Broadcast Studio at Sands Expo and
Convention Centre has hosted several high profile Singapore hybrid pilot
MICE events, including WiT Experience Week 2020 on 1 October, and the
Singapore International Energy Week (SIEW) from 26-28 October.
And it's not all just business, as the studio also hosted its first
hybrid entertainment event, launching Singapore hip-hop artist Yung
Raja’s newest single and music video, The Dance Song.
Looking ahead, MBS will continue its success in the hybrid sphere,
acting as the Global Broadcast Centre for 2021's PCMA Convening Leaders
in January. Attendees can expect the same best-in-class technology
including MR to support the event, where presentations and keynote
speeches will be beamed real-time to multiple locations globally.