The Kuala Lumpur Convention Centre (KLCC) has joined the hybrid
studio bandwagon, as part of concentrated efforts the past year "in
upping our infrastructural and solution offerings to meet the new
demands in our current market landscape".
“Hosting a digital event, whether conference, exhibition or corporate
function, is very different to a physical event and we are here to make
that transition as smooth as possible for our clients and their
delegates," said Alan Pryor, general manager at KLCC.
Under their "One-Stop Virtual Solution" delegates can book new
studios that are fitted with production-grade audio and visual
equipment, backed by 400 megabit of Internet bandwidth, two separate
power supplies, a dedicated network backbone — all while "in strict
compliance to all safety SOPs," added Pryor.
Where in the past planners only needed support from the events team,
this new normal has called for the need of technical experts, who'll
also be on hand to advise on event production and technical design to
live broadcast and streams.
The interactive and immersive virtual platform integrates live
streams and existing video hosting tools, including Zoom, YouTube and
Vimeo, and is equipped with a globally recognised systematic
registration for attendees.
A command centre can also be made available, depending on event and client needs. Packages start from US$5,750 nett per day.
The Chartered Tax Institute of Malaysia held it virtual 2021 Budget
Seminar at KLCC in November last year, providing positive feedback.
"The delivery of our first virtual event was impressive. The centre’s
one-stop service made it easy and smooth for us to focus on the
seminar’s content. The excellent broadband of the centre means that the
live-streaming was seamless without any buffer or lag. Our participants
thoroughly enjoyed the e-seminar," said Farah bt Fosley, president of
Chartered Tax Institute of Malaysia.
In acknowledgement to the pandemic's impact, Pryor stressed how
creativity has become the business events industry's "greatest asset"
and that "while digitisation was already slowly penetrating the
industry, Covid-19 has definitely made the plunge inevitable and urgent.
This is not a time for adaptation but implementation".
Over in neighbouring Singapore, Marina Bay Sands (MBS) has hosted a
string of successful hybrid events, including this year's PCMA Convening
MBS' first Hybrid Broadcast Studio, launched in August 2020, takes up
to 50 pax with local operating restrictions enforced. They then
recently soft launched its second, larger studio 2 — which hosted PCMA's
event last week of about 250 physical delegates. Should restrictions
relent, the venue is capable of taking up to 500 pax. Mid-sized groups
can consider booking studio 3, which takes up to 100 pax.
On the question of cost, a Marina Bay Sands spokesperson told M&C
Asia: "Customer centricity is key and we believe in working closely
with our clients to understand their requirements. Depending on the
event needs, the team will curate an event experience that’s unique to
KLCC is currently closed until 26 January, following King Abdullah's declaration of a state of emergency on 12 January.