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Measuring the success of a sustainable travel programme

No more shooting in the dark. If companies want to make progress with sustainability, they must start setting clear targets.

When it comes to sustainability, even imperfect targets are better than having no target at all.
When it comes to sustainability, even imperfect targets are better than having no target at all. Photo Credit:Getty Images/Petmal

When we think about the driving forces governing design, implementation and management of travel programmes today, environmental sustainability is the first and biggest influence on most peoples’ lips.

It’s not that the climate has suddenly become fashionable, but rather that the global pandemic has presented our industry with a once-in-a-generation opportunity to transform, at a time when comparatively low activity and reduced impact on regular travel operations, is giving the issue the right amount of attention.

Putting in place a sustainability-focused programme will help to future-proof organisations for decades to come. An emphasis on the environment has several benefits beyond the obvious ones for the planet.

Any company wanting to attract and retain the best and brightest talent in a socially conscious age, cannot afford to ignore its own sustainability. Also, being an active contributor to sustainable supply chains is increasingly a prerequisite to even be considered by potential customers.

CWT recently polled LinkedIn followers to find out whether they were prepared to make more sustainable choices regarding travel.

The results revealed that 31% are ready to reduce business travel. Another poll from YouGov pointed out that 34% of U.K. respondents believe environmental sustainability affects their decisions around travel (up from 30% in the previous year).

The debate about the need for sustainability in travel has been won. But for all the important and credible actions being taken to minimise our carbon footprint, we must ask ourselves what success looks like and how can that success be measured.

Rich Johnson is senior director of CWT Solutions Group.

This is an abbreviated version of the full story, here.


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