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ICCA heads to Melbourne for APAC chapter

The city won the bid to host the event from September 16-18

ICCA will be holding its upcoming ICCA Asia Pacific Chapter Business Workshop from September 16 to 18 in Melbourne. (zetter/Getty Images)
ICCA will be holding its upcoming ICCA Asia Pacific Chapter Business Workshop from September 16 to 18 in Melbourne. (zetter/Getty Images)

MELBOURNE - Melbourne has won the bid to host ICCA's upcoming ICCA Asia Pacific Chapter Business Workshop from September 16 to 18.

The annual event, ICCA Asia Pacific Client/Supplier Business Workshop 2019, is organised for members of its Asia Pacific chapter and expected to attract 19 ICCA members and 16 of their association leaders for business sessions.

ICCA regional director Asia Pacific Noor Ahmad Hamid said Melbourne enjoys a well-deserved reputation as a leading global destination for business events.

"We are delighted to bring together the association community and our top members to the ICCA Asia Pacific Chapter Business Workshop - where innovative ideas are sparked.

"On behalf of ICCA, we would like to thank Melbourne Convention Bureau and all its partners for their undivided support," said Mr Hamid.

Melbourne Convention Bureau had partnered with the Melbourne Convention and Exhibition Centre to develop the winning bid.

MCB acting chief executive Julia Swanson said the workshop is an opportunity to show the city's "capability to deliver successful business events and showcase its credentials as a knowledge hub to key decision makers from associations looking to host their events in Asia Pacific region".

"Melbourne's infrastructure, world-leading conference facilities, limitless accommodation options, an extensive transport system, countless attractions plus its global recognition as a knowledge capital are all part of the city's success as a business events destination," Ms Swanson added.

Delegates will also be viewing the world-renowned Melbourne Biomedical Precinct, which will end with a workshop programme on the role of precincts in "fostering collaboration, growing the city's research credentials, and amplifying international business events".

The successful bid win was supported by MCB's partners, including Showtime Events, Crown Hotels and Novotel Melbourne South Wharf.

Now in its eleventh edition, the ICCA Asia Pacific Chapter Business Workshop has been rotated across cities in the region, including Xi'an, Busan, Fukuoka, Gold Coast, Macau, Kuching, Taipei, Singapore, Seoul and Kuala Lumpur.